I was actually trying to go for a different concept with this video, but certain flickers of combustion had —other ideas. This was filmed in one shot using my new Steadicam, all actors concerned had to memorise a complicated chain of events in order to keep the shot working.
If you believed that last sentence I have a blonde-haired ex-bridge salesman who’d like to have a word.
But it is true this was done in one shot because the damn candle would not blow out.
So I took it as a sign and changed direction.
And it created one of the videos that I still get enthralled by.
It might sound ridiculous being enthralled by a marketing short, but that’s me for you.
I see so many little things that most people won’t even spot.
There’s even a micro meteorite at one point. At least on the original footage, I’ll have to check to see if the MPEG compression has wiped it out on this version.
No, it hasn’t, it’s still there.
The main thing I love about this short is that I believe it manages to capture the feeling of the book using only simple terms. Which meant I could spend my significant filming budget on other things —like a proper editor.
Oh, and before you write off my terrible video-creating skills, this is still at the stage of the Day One campaign where things should be clunky. I am still learning, after all.
Explanation
Now, this one is pretty straightforward, I hope. I’m comparing the struggle that you often see in any good action & adventure, where the protagonists have to hold out against the oncoming darkness —to the burning and stubborn-headedness of a common or garden tea light.
For those who like to collect interesting bits of information. I have since tried to recreate this shot and not been able to do it, the damn candles snuffed out quicker than kids can spill blackcurrant squash. So there must have been something special going on that day.
MESSAGE ENDs.
